Preparing News Releases

Category: Community Health Improvement

There are 7 modules in this course:

Following these, a Posttest must be completed.

PIOs/PAOs who need to improve their skills in communicating with the public during an emergency

After completing this course the learner will be able to:

Discuss the importance of deadlines in different types of news releases.
Describe who’s who in the newsroom.
Discuss newsworthy elements of the story by using clear and simple language and consistency in the style and usage.
List the eight properties of a news release.
Summarize and organize information in a manner that creates clear and accurate understanding.
Describe the use of the 5 W’s and the inverted pyramid style in newswriting.
Write the lead, body and headline for a news release.
Explain the importance of quotations in a news release and use them in an appropriate manner.
Explain the review process for a news release.
Explain the dissemination process for a news release.
Discuss the preparation for follow-up questions from the media.
Monitor and analyze news reports, utilizing Rapid Response when appropriate.
Develop talking points using the “message triangle.”
Describe the criteria used to select broadcast media stories.
Describe four essential qualities contained in effective broadcast news stories.
Write effective public service announcements.
Describe the difference between a news release and a news advisory; write an effective news advisory.
Distinguish between a news release, a news conference, and a news briefing.
Prepare for and conduct a news conference or briefing.

No Pre-requisites

3A5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters)

5A9. Informs the public about policies, programs, and resources that improve health in a community

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